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sandra dipasqua design

email: [email protected]
cell: 917-902-0324
website: sandradipasquadesign.com
instagram: santa1222

Q & A with Sandy

About

Q: How did your design career begin?
I started out freelancing, doing paste-ups by hand late into the night for Fortune Magazine with art director Leonard Wolfe. We’d finish the night picking type off the floor—literally. When Leonard moved on to become the art director of Discover, he offered me a job there. I said yes, and it turned out to be the beginning of a long love affair with editorial design.

Q: What moments early on shaped your path?
Being invited to join the Magazine Development Group at Time Inc. was transformative. It was led by Richard Stolley, one of the finest editors I’ve ever worked with—a true leader. I was eventually made art director of Picture Week, a new weekly publication. It was intense and exhilarating—we were a small, tight-knit team working long hours to make something fresh every single week.

Q: How did you land at Connoisseur magazine? Someone told me they were looking for an art director, so I applied. I interviewed with Thomas Hoving in his kitchen—his wife Nancy sat in! I didn’t think I had a chance; I was coming from
a black-and-white weekly and Connoisseur was glossy and luxe. But Tom hired me. He believed in me, and I’m grateful for that. At Connoisseur, I had the kind of access you don’t forget—behind- the-scenes at the Met, working with renowned artists, hearing Tom’s Patagonia helicopter stories or how he wrote books on his iPhone. William Wegman even shot cats for us. I also developed my typographic voice there.

Q: Did you return to Time Inc. after that?
Yes, I heard Money Magazine was looking for an art director and the idea of going back to Time Inc.—a place I genuinely admired—felt right. I had two interview lunches with editor Frank Lalli, both times eating Italian wedding soup! That job was another opportunity to collaborate with bril- liant editors and writers.

Q: What came next?
I wanted to have a bigger creative role at smaller publications, so I joined City Journal (published by the Manhattan Institute, with Myron Magnet as editor), helped create and art direct Markets and other Dow Jones publications for years, and worked with Judy Price at Avenue Magazine. Eventually, I became Group Art Director at Haymarket Media, overseeing six publications. It was a chance to merge my passions—editorial, marketing, branding, and live events—all under one roof.

Q: And your dream job?
That would be The New York Times. I spent
seven years there as Senior Art Director in the Promotion Department. I loved working in large formats, and I loved the Times. I felt so grateful every day walking into that building—sometimes we’d wander down to the basement just to look at the vintage office furniture stored there. So much history in that place. I still feel lucky I got to be part of it.

Q: What are you doing now?
I run my own design studio, bringing together everything I’ve learned—editorial, brand, book design, marketing, events. I co-author books and apps, and I’m still always guided by the same things: a deep appreciation for the written word, strong storytelling, and the joy of solving visual problems with thought and purpose.